My Babiie - For little people who dream big

Behind the scenes at My Babiie

Making extraordinarily good baby stuff is no easy feat. Which is why we make no secret of the fact that it took us 3 million nappy changes to deliver the My Babiie Nappiies that nurseries and parents agree on being one of the best around. And it means we’re incredibly proud of the team behind those nappy changes, striving for baby-product perfection in everything we do.

Excellent products at great value

With a love of fashion and design, and Mum to baby Nelly, we’re thrilled to have The Only Way is Essex star, Billie Faiers, as part of our team. As Exclusive Product Designer, Billie launches her premium My Babiie Signature Range, inspired by a longstanding love of fashion and design and her very own experience of welcoming a little one to the family!

As parents ourselves, with years of design experience, we’re dedicated to making life with a little one easier and even better, by our very own clever design.

Our young and energetic team set out every morning to work within our brand ethos and mission statement. By doing this we put ourselves at the cutting edge of baby kit, creating unbelievable products that are modern, functional, of the highest quality and unmistakably My Babiie.

 Like any family we all have our good and bad days, but like our own families, we love spending time together. It is often said you should not mix business and pleasure - at My Babiie our business is our pleasure and our team is our family!

Billie Faiers Signature Range at My Babiie

Our mission statement

For little people who dream big – We adore and applaud the innocence and intrigue in all little ones, always trying new things, pushing themselves further and further each day, testing the boundaries and learning every step of the way. Nothing is out of reach for them.

Their dreams are big and their sense of adventure even bigger

Explore and Conquer

We know that the greatest secrets are always held in the most unlikely places

Know Better, Do Better

We've been there and got the baby gro, but never stop making life better by design

Make a Statement

We're anything but ordinary and changing the way you see baby stuff

Create a Legacy

We are the baby innovators, and we are the dreamers of dreams

Our dream factory

When you work with My Babiie you become one of the family.

My Babiie products are available through approved retail partners. The brand is owned and operated by Buy FOB LLP and for wholesale enquiries please visit our Become a Retailer page.